PELLE P JOINS WORLD MATCH RACING TOUR AS OFFICIAL CLOTHING PARTNER
London, UK (6 June, 2019) The World Match Racing Tour is pleased to announce the addition of popular Swedish apparel brand Pelle P as Official Clothing Partner. The World Match Racing Tour adds to Pelle P’s existing sponsorship portfolio including Team Alinghi, the China Sail GP Team, former Match Racing World Champion Phil Robertson (NZL) and professional sailor Johnie Berntsson (SWE).
Pelle P is one of Scandinavia’s most popular active lifestyle brands for sports, casual and technical wear. The brand’s sailing, skiwear, golf and training collections are inspired by the achievements of Swedish America’s Cup sailing legend and designer Pelle Petterson. The company was founded in 2007 by Pelle’s daughter Cecilia who leads the company as CEO and Head of Design.
With a strong heritage in the world of sailing, Pelle P is an ideal partner for the World Match Racing Tour as Executive Director James Pleasance explains;
‘This is the second time we have been fortunate to welcome Pelle P as Official Clothing Partner to the World Match Racing Tour. As well as their high-quality collections, both our brands share the same values of professional skills, inspiration and ambition, as well as a commitment to protecting the environment. We look forward to growing a successful partnership with Pelle P.’
Pelle P joins the World Match Racing Tour as Official Clothing Partner, initially for 2019 with the option to extend an agreement in to next year. For 2019, the partnership includes the World Tour Championship Finals in Marstrand, Sweden from 3-7 July. Twelve teams will compete for the Tour title and Match Racing World Championship including defending world champion Torvar Mirsky (AUS), six-time world champion Ian Williams (GBR) and former world champions Phil Robertson (NZL) and Taylor Canfield (USA).
NOTES TO THE EDITOR
Founded in 2000, the World Match Racing Tour (WMRT) promotes the sport of match racing around the world and is the longest running global professional series in the sport of sailing. The World Tour represents a series of independently organised and officially sanctioned match racing events. Teams accumulate points from each of the events towards an overall WMRT global ranking, the top twelve teams from which compete in the WMRT Championship Finals.
The WMRT is awarded ‘Special Event’ status by the sport’s world governing body – World Sailing – and the winner of the WMRT each year is crowned World Sailing Match Racing World Champion. Previous Champions include Bertrand Pace (FRA), Sir Ben Ainslie (GBR), Jesper Radich (DEN), Magnus Holmberg (SWE), Peter Holmberg (USA), Peter Gilmour (AUS), Ian Williams (GBR), Adam Minoprio (NZL), Taylor Canfield (ISV), Phil Robertson (NZL) and Torvar Mirsky (AUS).
The WMRT is a match racing competition with racing taking place in identically supplied racing yachts which change for each event and which place a firm focus on teamwork, strategy and skill. Racing takes place close to shore to create stadium-style viewing for spectators.
Current WMRT leaderboard (for full leaderboard, click here)